research
If this level of discovery were easy, everyone would do it. Yankee Group research delivers the insight, analysis and tools needed to navigate the global connectivity revolution. Our Link Research reports form the core of our offering, with qualitative analysis focused exclusively on the transformational effects of Anywhere. Analyst insights draw upon a wealth of proprietary Yankee Group data from exclusive continuous surveys, conducted with thousands of enterprises and consumers, along with in-depth market monitors and comprehensive forecasts. The result: timely, actionable and accessible research that helps clients make informed business decisions today, as well as plan for the future.
Yankee Group research focuses on areas of significant transformation in the Anywhere revolution. Browse our Research Categories to better understand our key themes and topics.
Yankee Group Report types include:
Framework Reports examine big ideas and frame key research themes for 12-18 months
Anchor Reports, including forecasts, take a deep dive into our research categories and topics
Focus Reports explore focused topics and address timely events
Anywhere Scorecards rank products and solutions in markets impacted by ubiquitous connectivity
ANYWHERE, the book
New book from Yankee Group CEO Emily Nagle Green. Visit the book's Web site and download a free chapter.
data in action
According to our Anywhere Surveys, 33 percent of smartphone owners use their device to do in-store price comparisons.
research agenda
Updated quarterly, this document provides a 12-month preview of our upcoming research.
Links newsletter
Receive regular updates on all the latest research and data from Yankee Group.