Global connectivity has no boundaries. Anywhere you are in the world, the
connectivity revolution will have an impact on you and your organization.
At the regional level, the opportunities and challenges differ. That
is why we have analysts in EMEA who are researching, reporting
and measuring the connectivity revolution as it relates to you.
Here is a look at what we are working on:
- Will IPTV become a sustainable revenue stream for service providers? Can they attract more viewers and recoup some losses from the access businesses?
- DTT, will free Anywhere Content impact the subscription-based services?
- How will service providers come up with multi-screen strategies to provide seamless access to content and a stream lined user experience?
- Fixed/Mobile Convergence will continue to be a major focus area for EMEA's carriers in 2008.
- Emergence of the mobile entertainment category will continue to cause disruption but can also drive growth opportunities? What impact will the iPhone have in Europe?
- Will mobile TV promise turn to reality?
- Can mobile advertising business models drive consumer adoption of new multimedia services?
About Yankee Group
The people of Yankee Group are the global connectivity experts™—the leading source of insight and
counsel for builders, operators and users of connectivity solutions. For nearly 40 years, Yankee Group has conducted
primary research that charts the pace of technology change and its effect on networks, consumers and enterprises.
Headquartered in North America, Yankee Group has a global presence including operations in North America, Europe,
the Middle East, Africa, Latin America and Asia-Pacific.
