Are you a content owner?
Are you developing cross-platform media properties?
Are you trying to navigate a plethora of technologies from consumer electronics to
telecommunications networks?
Are you finding that platform decisions are impacting your bottom line?
If you answered "yes" to any of these questions, this is the place for you. Yankee Group
has a team of analysts dedicated to the media and entertainment sector. We update this page regularly
with new research, data and events.
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Why This Matters
You know your world is changing. The confluence of digitized content and connected devices creates an
open feeding ground for content consumption. You don't want to become someone else's lunch.
Yankee Group estimates that worldwide revenue from mobile data services will reach more
than $170 billion by 2010.
Worldwide Data Services Revenue
Consumers can get content anywhere and new market players are finding faster and easier ways to deliver
it. As a result, we are dedicated to providing valuable, actionable solutions surrounding these four
core issues:
- Monetizing ubiquitous content: How do content owners control, promote and
ultimately monetize digital assets most effectively?
- Evolving to super-distribution: Escalating distribution options, highly
competitive choices with differing capabilities, shifting power structures and evolving
economics create new paths to market and profit.
- Navigating device proliferation: So many devices, so little time forces hard
decisions about which represent true commercial opportunities—and how the business models
using them will evolve.
- Consumer demand: Easy access creates less loyal and more experimental
consumers who expect to coauthor content and control its consumption. How are you going to rein
them in?
Yankee Group for You
Whether you are looking to:
- Drive maximum value from digital assets—how digital content will be moved, consumed and
protected to ultimately monetize it most effectively
- Make the right distribution decisions and partnerships to create economic advantage
- Select the best technologies and business models to support the evolving multi-platform world
- Gain audience insights to drive consumer content consumption and ensure profit in a consumer-dominated
conversation
Yankee Group is the only research firm exclusively focused on connectivity change and how it specifically
impacts media and entertainment. Our insight into the communications landscape and the evolving
infrastructure of content delivery helps you create value without risking your content.
Have a unique business need that requires an immediate solution?
Yankee Group Consulting delivers game-changing advice for leaders seizing
growth in the anywhere-connected world. We address the growth, business model, market, product, and
network strategy challenges and opportunities that senior business and functional executives face.
Recent project examples:
- For a leading media and entertainment company, Yankee Group examined the impact of new media formats,
devices, and consumption and buying behaviors on the company’s online music growth strategy.
- For a leading direct broadcast satellite company, Yankee Group devised a market strategy by analyzing
consumer perceptions and buying behaviors in areas such as premium content, PPV, DVRs, and interactive
TV.
- For a major MVNO seizing new growth opportunities, Yankee Group investigated key markets such as
mobile advertising, mobile social networking, and mobile video and broadcast TV to define a strategic
roadmap for growth.
Apply to Participate in Our Mobile Marketing Index Beta Program
Mobile marketing is a complex sector. Emerging platforms, lack of visibility around measurement and
performance, many players from various sectors, a multitude of mobile channels/platforms, and
fragmented technologies make it difficult to make informed decisions.
Yankee Group developed the Mobile Marketing Index (MoMaX). MoMaX is a quantitative tool designed for
advertisers, agencies, media buyers and carriers for the evaluation of mobile marketing platforms.
It delivers analysis specific to your mobile marketing objectives. MoMaX outputs an interactive
scorecard that explains the most effective mobile medium based upon the individual requirements of
your campaign and client.
We are now accepting applications from companies interested in beta testing our new product. Yankee Group will review the application form and contact you to discuss MoMaX and opportunities for involvement.
