Think consumer electronics hardware is losing its value?
Want your products to move up the value chain and away fromlow margins?
Want to know how to sell advanced device features?
Are service providers encroachingon your connected home opportunity?
If any of these statements resonate, this is the place for you. Yankee Group has a team of analysts
dedicated to the CE sector. We update this page regularly with new research, data and events.
Subscribe now
to receive updates via e-mail.
Hot Topics
- Connected/Digital home
- Businessmodel evolution
- Location-basedservices
- HDTV
- Handsets
- Gameconsoles
- Mobile transactions
Seventy-six percent of respondents don’t want video on a mobile phone.
Why This Matters
Ubiquitous connectivity—the evolution of Anywhere—and the move of content to
digital forms have made device relevance, in-home content, platform choice, and multi-service options all
critical to capturing the Anywhere Consumer™. To get it right, CE manufacturers must
design for Anywhere and the delivery and consumption of heterogeneous services. Retailers must understand the Anywhere
Consumer’s buying behaviors to keep their stores relevant. To help you embrace these changes, Yankee Group is dedicated
to providing valuable, actionable solutions surrounding these four core issues:
- Consumer Confusion: Too many choices, too much technology. Consumers are adopting technology at a slower
rate and buying simpler devices to avoid confusion. As a result, more products with smaller margins are sold in greater
volume generating slower adoption rates and less profit.
- Meeting Demand: How can companiesincorporate the right mix of features to appeal to both the early
adopters and the mass market while creating flexible enough products to continue to be relevant in the connected home?
- Shifting Sources of Value: Competition is coming from all angles. CE players canno longer count on
traditional revenue streams and must create unique partnerships and create upgrade and recurring revenue opportunities.
Yankee Group for You
Whether you are looking to:
- Gain insight on the products and technologies that willsatisfy consumers’ appetites and deliver shareholder value
- Identify the ultimate selling strategy
- Develop agile business models to continuously delivervalue in a rapidly shifting competitive marketplace
Yankee Group delivers the experience, research, data and consulting expertise to help you create an actionable strategy for these
challenges and the many others still to come.
In 2012, the truly connected Digital Home will be a reality. The rise of the digital home will widely impact service providers,
CE manufacturers, network infrastructure providers and digital home companies.
The nimble will unseat lethargic, slow moving, established players as entrenched competitors who are properly positioned will
experience further success. Along the way, the market will determine who survive and who will be eliminated.
- Is your company ready to make a move for greater influence?
- How strong are your alliances?
- How vulnerable is your current product strategy to new threats from emerging businesses?
- What can you do to secure your position and thrive as the competition heats up?
Yankee Group is the only research firm exclusively focused on connectivity change and how it affects consumer electronics. Our insight
into the communications landscape and our expertise with the network’s builders and operators empower us to keep you ahead of
the global connectivity revolution.
Have a unique business need that requires an immediate solution?
Yankee Group Consulting delivers game-changing advice for leaders seizing growth in the anywhere-connected
world. We address the growth, business model, market, product, and network strategy challenges and opportunities that senior business
and functional executives face. Recent project examples:
- For a global leader inwireless devices, Yankee Group conducted a business model analysis of theemerging mobile banking market.
- Yankee Group provided quarterly analyses of handset selling prices, price trending and volume across tiers of handsets in a regional
market for a global chipset company.
- Yankee Group advised the world's largest manufacturer of mobile phones by segmenting its customer base to identify ideal target markets
and optimize its go-to-market strategy.
